"It's just another Hallmark holiday." We've all heard that line from Valentines cynics who believe the day is mostly to benefit stores in selling more cards and merchandise.

But, sadly enough for the romantics among us, marketers are not the only ones who are using the occasion to their advantage. Whether or not you buy into the holiday, you'll need to stay on the lookout for online scams today.

Instead of getting struck by cupids arrow this Valentines day, you may be hit with a virus or malware. E-greetings with tempting love messages are being sent out with the hopes that you'll click on the attached malicious executable file.

A worm, a variant of the "Storm" virus that started making the rounds in January, is spreading through e-mails with subject lines like "Together You and I," reports are saying.

It's always best to stay on the cautious side when it comes to suspicious e-mails and instant messages, but we do hope you get your fill of "real world" messages of love today - like flowers and chocolate, of course!